Invesco engaged BrightTALK Studios in an effort to move their thought leadership publishing beyond their traditional print and webinar content while also developing a brand voice that was more dynamic and engaging than it had been in the past.

We developed and launched Invesco Interactive, a quarterly live panel series, hosted by Tom Keene of Bloomberg News and featuring Invesco’s experts as panelists. Each episode would focus on a lively an unscripted discussion with questions submitted by an online audience in real-time. All episodes were produced from practical locations in New York.

I was responsible for the initial creative pitch, series development, location selection and the ongoing producing and directing of each episode.