With a change in marketing leadership, Jupiter Asset Management sought out a reboot to how their brand identity was employed in video. Their goal was to create a richness to both their brand-level and shorter-shelf life video content, balancing out talking heads with thematic and visual storytelling.

We pitched a series of conceptual devices before settling on “The Artisan Approach”, focusing on their nature as a smaller organization relative to their competitors. The creative would balance interviews, graphics, original photography and stock footage. With the concept agreed, a program of product-level campaign videos were put into production.