Directly provides on-demand customer support to businesses by providing a platform that enables them to harness their most-engaged users and communities. It’s a complex model, but the most effective explanation is allowing their customers to tell the story for them.

As producer and director, I worked with Directly to launch a series of customer case study videos, putting businesses like Pinterest, Republic Wireless and MobileIron on-camera to tell first-hand stories of the success they had experienced. Filming was conducted over a series of days in San Francisco and Raleigh-Durham using small, agile crews with post-production done in-house.

Additional filming was conducted at Directly’s annual user conference, yielding multiple presentation and highlights videos.

The campaign was so successful that Directly contributed the following testimonial at the conclusion.