For every business, attracting the best talent is both a challenge and opportunity. Talent marketing is a growing but essential discipline to adopt.

I worked with BNY Mellon Wealth Management to tell the story of one of their most-essential sales functions using key executive voices as a crucial part of a talent marketing campaign. The process included pre-interviews with their leaders to understand and refine the business POV, articulation-training sessions with each subject to ensure consistent messaging and delivery, then full production and post-production. Interviews were captured at BNY Mellon’s offices in New York over multiple filming days.