BrightTALK Studios has a long history of producing video for customers from physical events, but the success of that content relies on the customer to connect the dots throughout their content or demand marketing campaigns.

At the end of 2017, I led the launch of BrightTALK @ Summits: a live video product that convenes production at existing industry conferences and events in order to drive demand marketing value to customers. BrightTALK is responsible for all editorial strategy and video production, programming expert panels and interviews on key topics and driving audiences to the resulting webcast content. Sponsors are able to place their experts on panels and receive qualified leads from the audiences engaged on a CPL pricing basis. In this model, customers are paying for marketing ROI rather than video production and aren’t responsible for any of the production logistics.

I was responsible for the initial product strategy, defining pricing and cost models, forming the production strategy, training all contributors, sales enablement and personally producing 10 events. Events have been produced in San Francisco, London, Las Vegas, Toronto, Amsterdam, Orlando, Copenhagen, Sydney and more.

By 2019, BrightTALK Studios is producing over 20 BrightTALK @ Summit events per year worldwide and the product has exceeded bookings and revenue targets consistently since launch.