Events – Simon Gerzina

Cloud Leaders event series

In establishing their Cloud Leaders roadshow of customer events, Cloud Checkr sought to ensure that their investment could yield greater ROI than just the in-person attendees that they could achieve.

BrightTALK Studios was contracted to capture, edit and publish presentation and panel content from each of 7 events in the series, but also to create highlights and sizzle videos that could be used in email and social promotions to drive attendance to upcoming events.

I was responsible as overall executive production for the program and acted as hands-on producer for their Portland, OR event production.

HSBC Entrepreneurs Exchange

HSBC has had a long history with BrightTALK Studios globally, so when they envisioned an exciting new event initiative marketing their small business services we were the natural choice to produce it.

Entrepreneurs Exchange was a series of town hall events held across the UK featuring presentations and panels from noteworthy business leaders for audiences of rising entrepreneurs. The wrinkle was that 12 events in different cities were all to be held simultaneously with both in-person audiences and live-streamed to allow for remote attendees.

BrightTALK Studios was able to deploy 12 different production teams, as well as being responsible for webcast distribution and post-production.